How to Create a Facebook Messenger Chatbot

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http://www.socialmediaexaminer.com/how-to-cre­ate-face­book-mes­sen­ger-chat­bot/

How to Cre­ate a Face­book Mes­sen­ger Chat­bot

Does your busi­ness want to do more with Face­book Mes­sen­ger?

Inter­ested in using a chat­bot for cus­tom­er ser­vice and mar­ket­ing?

Face­book Mes­sen­ger chat­bots can help your fol­low­ers get answers to fre­quently asked ques­tions and more.

In this art­icle, you’ll dis­cov­er how to set up a Face­book Mes­sen­ger chat­bot for your busi­ness.

How to Cre­ate a Face­book Mes­sen­ger Chat­bot by Sally Hendrick on Social Media Exam­in­er.
How to Cre­ate a Face­book Mes­sen­ger Chat­bot by Sally Hendrick on Social Media Exam­in­er.

Why a Chat­bot for Face­book Mes­sen­ger?

Face­book now lets you install Mes­sen­ger chat­bots on your busi­ness page. Chat­bots allow you to have an auto­mated con­ver­sa­tion with people who click on your Face­book Mes­sen­ger to start a dia­logue.

A series of menus or keywords guides cus­tom­ers to the next steps, sav­ing time and elim­in­at­ing frivol­ous requests that don’t lead to sales. It’s an easy way to allow people to inter­act with your busi­ness to buy tick­ets for an event, get dir­ec­tions, see a menu, set up an appoint­ment, or ask a com­mon ques­tion.

An auto­mated respon­der lets you reply imme­di­ately to users with instruc­tions on what to do next or with inform­a­tion about your busi­ness.
An auto­mated respon­der lets you reply imme­di­ately to users with instruc­tions on what to do next or with inform­a­tion about your busi­ness.
The chat­bot uses keywords that users type in the chat line and guesses what they may be look­ing for. For example, if you own a res­taur­ant that has vegan options on the menu, you might pro­gram the word vegan” into the bot. Then when users type in that word, the return mes­sage will include vegan options from the menu or point out the menu sec­tion that fea­tures these dishes.

You can cre­ate an artific­al intel­li­gence bot with trig­gers that you define. Your bot can respond with blocks of text that help whittle down the path­ways for users to take to get answers.

How It Works on a Page

The Den­ver Bron­cos Face­book page uses a com­bin­a­tion of a sim­ple menu-based bot and an arti­fi­cial intel­li­gence com­pon­ent. When you click the Mes­sage but­ton on their page, a Face­book Mes­sen­ger win­dow opens. Click Get Star­ted from inside Mes­sen­ger.

Click Get Star­ted to begin an auto­mated con­ver­sion in Face­book Mes­sen­ger.
Click Get Star­ted to begin an auto­mated con­ver­sion in Face­book Mes­sen­ger.
The page responds with sev­er­al options to choose from. If you want to sign up for the daily digest, click on Yep. That’s true.” If not, click No, thanks.” You’ll then see a second menu, depend­ing on which answer you chose. From here, you can man­age your sub­scrip­tions or get a list of AI bot com­mands to inter­act fur­ther.

The Den­ver Bron­cos chat­bot prompts users to sign up for their daily digest.
The Den­ver Bron­cos chat­bot prompts users to sign up for their daily digest.
If you start typ­ing a mes­sage in the text box instead of select­ing a menu item, the arti­fi­cial intel­li­gence bot responds with a list of keywords you can try.

Dir­ect users to sub­jects covered by your Mes­sen­ger auto-respon­der.
Dir­ect users to sub­jects covered by your Mes­sen­ger auto-respon­der.
For example, typ­ing news” takes you to a Quick Reply mes­sage (“Just a sec, I’m look­ing that up…”) fol­lowed by a gal­lery of images to view Bron­cos news con­tent on the web.

This Mes­sen­ger chat­bot con­ver­sa­tion shows an example of a quick reply and gal­lery respon­se.
This Mes­sen­ger chat­bot con­ver­sa­tion shows an example of a quick reply and gal­lery respon­se.
Bene­fits to Your Busi­ness

As more people rely on Face­book for inform­a­tion, auto-respon­ders can help boost dir­ect engage­ment with your cus­tom­ers. This allows you to remarket to cus­tom­ers with ad cam­paigns in their news feeds even if they haven’t liked your Face­book page yet.

Want to ini­ti­ate the con­ver­sa­tion with cus­tom­ers from your Face­book page rather than wait for them to come to you? Face­book lets you do that. You can load email addresses and phone num­bers from your sub­scriber list into cus­tom Face­book audi­ences. To dis­cour­age spam, Face­book charges a fee to use this ser­vice. You can then send a mes­sage dir­ectly from your page to the audi­ence you cre­ated.

Note that if a cus­tom­er logs into Face­book with a dif­fer­ent email address from the one in your list, Face­book may not be able to cre­ate a match to the cus­tom­er from your sub­scriber list.

#1: Cre­ate a Chat­bot

Tools like Chat­fuel, Bot­si­fy, and OnSequel will let you cre­ate a chat­bot without com­plic­ated pro­gram­ming.

This art­icle walks you through how to use Chat­fuel to cre­ate a free chat­bot based on a menu sys­tem that you preselect. Users will see options they can click, which will lead them through the menus you’ve cre­ated.

When you design your Face­book Mes­sen­ger chat­bot, you give users options to help guide them through your menus.
When you design your Face­book Mes­sen­ger chat­bot, you give users options to help guide them through your menus.
Chat­bot Lin­go

Before you cre­ate a chat­bot, let’s go over some defin­i­tions of the fea­tures you’ll encoun­ter.

A block con­tains one or more cards (mes­sages). Mul­tiple cards can be delivered at the same time with­in a block. You can add a but­ton to the bot­tom of a card to give users a phone num­ber to call, a URL to click on and leave Face­book, or open a new block with a new card or cards.

This is a visu­al rep­res­ent­a­tion of the place­ment of blocks, cards, and but­tons in a chat­bot.
This is a visu­al rep­res­ent­a­tion of the place­ment of blocks, cards, and but­tons in a chat­bot.
The types of cards avail­able are gal­lery, text card, image, or plu­gin:

A gal­lery card can include mul­tiple images in a carou­sel, each with a head­ing, sub­title, URL, but­tons, or a quick reply. A quick reply is an extra card that can act as a prompt with fur­ther instruc­tions from your page if the user doesn’t know what to do next in your sequence of auto­mated mes­sages.
A text card includes a place for text, but­tons, or a quick reply.
An image card includes an image and a quick reply.
A plu­gin card includes integ­ra­tion options such as let­ting people read or sub­scribe to your blog via RSS, send a post from your Ins­tagram, Twit­ter, or You­Tube accounts with IFTTT or Zapi­er, and many more options like Google Sheets or Google Cal­en­dar.
To cre­ate a chat­bot with Chat­fuel, first set up a Chat­fuel account. After you log into your Face­book account, click the + sign to start a new chat­bot.

Start a new chat­bot on Chat­fuel.
Start a new chat­bot on Chat­fuel.
Next, choose a tem­plate to edit or cre­ate a blank chat­bot from scratch. Enter a name for the chat­bot in the text box and click the red Cre­ate a Chat­bot but­ton to cre­ate it.
Choose a Chat­fuel tem­plate or cre­ate a blank chat­bot.
Choose a Chat­fuel tem­plate or cre­ate a blank chat­bot.
On the next page, click Con­nect to Face­book.

Click Con­nect to Face­book.
Click Con­nect to Face­book.
Choose an exist­ing Face­book busi­ness page or cre­ate a new page where the bot will reside.

Select a Face­book page to con­nect to your Chat­fuel chat­bot.
Select a Face­book page to con­nect to your Chat­fuel chat­bot.
Now click Build in the side­bar menu to start build­ing your chat­bot.

Click Build in Chatfuel’s side­bar menu.
Click Build in Chatfuel’s side­bar menu.
The default wel­come mes­sage is on a text card; it’s the first thing users will see when they enter your Mes­sen­ger. You can keep this text card, add another one to it (such as an image), or start over with one of the oth­er options avail­able, like a gal­lery or plu­gin.

This is Chatfuel’s default wel­come mes­sage.
This is Chatfuel’s default wel­come mes­sage.
Enter the fea­tures of the card you’ve selec­ted. Also add but­tons to the card that users can click to take the next action such as get a phone num­ber, vis­it a URL, or open a new block.