Information communication technology and market information systems

– Pese a igba lori eyi ti ajeseku owo sisan le wa ni pinnu, nitori ohun ti olubwon san fun olubwon ṣe ani dara.



 

Data ati alaye nipa onibara data le wa ni jọ ni ọpọlọpọ awọn ọna ṣugbọn awọn ọna šiše oniru àwárí mu wa ni pataki:

– Managementâ € ™ s wiwọle si alaye gbọdọ jẹ rorun ati ki o taara;

– Awọn iye owo ti alaye yẹ ki o wa pọọku;

– Data apejo yẹ ki o wa kekere kikankikan;

– Data apejo yẹ ki o wa deede ati lemọlemọfún.

 

Awọn irinše ti a computerized MKIS

 

– A data ifowo pamo yoo fi data;

– A iṣiro eto yoo tọjú eto fun rù jade computations;

– A awoṣe bank yoo fi tita si dede fun igbogun ati onínọmbà;

– A àpapọ kuro yoo gba awọn olumulo lati ṣe ibasọrọ pẹlu awọn MKIS.


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Ukusekela leli khasi: http://amzn.to/2kgnzrf
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Ulwazi nobuchwepheshe bezokuxhumana kanye emakethe zezokwazisa

 

izinqumo Marketing bathathwa njalo futhi ngalesosizathu lwazi njalo okudingekayo ukuze unike amandla ukuphathwa ukuthatha izinqumo ezinjalo. A kuqhubeke kuletha ulwazi oludingekayo for control ngezinhloso. A system imininingwane marketing (MKIS) ihlangana lezi zidingo.

 

Kuyinto eziwusizo ukuze abone MKIS njengoba anabamemezeli zonke izimiso zama-computer futhi non-computer esingasiza marketer. An MKIS iyokwakhiwa kusuka kumasistimu eziningana ezahlukene okungenzeka ngqo ezihlobene marketing. Lezi Uyobe unesihloko:

– Internal ubika system esihlinzeka:

o idatha Imiphumela;

o Izinyathelo ukusebenza zamanje;

o Sales, izindleko kanye nokwaziswa stock.

 

– Uhlelo marketing intelligence owenza lokhu okulandelayo:

o Inikeza idatha Izenzakalo;

o Inikeza ulwazi on ukuthuthukiswa imvelo;

o mishini kanye disseminates anhlobonhlobo intelligence.

 

A uhlelo marketing intelligence iqoqo izinqubo kanye ezisetshenziselwa abaphathi ukuba bathole ulwazi kwansuku ngenqubekela obuhilelekile in imvelo marketing.

 

Idatha eqoqwe has ukukhiqiza lwati ngalokubumbene.

– Uhlelo ivumela isitoreji lula futhi ngempumelelo kanye ukubuyisa kwemininingwane manje kumele kucatshangwe ku:

o Manual noma esebenza nge-computer;

o Izinga ikhophi kanzima emuva up;

o Cross incwadi idatha;

o umtsetfo Vikela Ukwaziswa yezakhi.

 

– Idatha engafanele kumele iqedwe.

– Ukusatshalaliswa kolwazi zihlanganisa lokhu okulandelayo:

o Ubani odinga / kumele bathole ulwazi;

o Ukusetshenziswa weliklasi newesikolo ukuze uthole ulwazi zifane avamile;

o Kakhulu kangakanani value yengezwe ohlelweni?

 

Izindleko nasezintweni eziphathelene nenhlangano okushiwo i MKIS zihlanganisa:

– Ukuqeqeshwa kwabasebenzi akhona namasha kuyodingeka;

– Staff ngamakhono specialist kungase kudingeke ukubuthwa kangaka umsebenzi Imininingwane Ukucaciswa kuyodingeka ukuba ishintshwe;

– Ukucatshangelwa kwenhlangano cishe zihlanganisa a zabiwe kabusha imisebenzi.

 

Uma i MKIS isakhiwa, izici ezilandelayo kufanele kubhekwe:

– Abasebenzisi kumele baqonde izinhlelo futhi abe bezokwazi ukuhlola futhi ulawule kubo;

– Uhlelo kumele njalo sibuyekezwe futhi impendulo yathuthuka;

– Incazelo ulwazi enikeziwe kufanele kucaciswe weqiniso;

– The MKIS kumele lungabi nemibandzela;

– A uhlelo is njengoba nomphumela njengoba abaklami abasebenzisi alenze.

 

The izici an MKIS ngempumelelo

 

An MKIS kufanele wenze lokhu okulandelayo:

– Nikeza abaphathi real time on kanjani amakhasimende kanye nabasebenzi ukuqonda amasevisi kokunikwa, njengoba lokho akulinganiswa eKhana € ™ t iphathwe;

– Kala izinga lenkonzo kanye nokunakekelwa kwamakhasimende ukunikeza ubufakazi bokuthi abazi lutho, iphuzu ngoba lokho libonakala kulinganiswa olwenziwa;

– Gada indlela base ikhasimende uyashintsha;

– Nikeza isisekelo okwakhelwe kuso ibhonasi izinkokhelo kungaba azimisele, ngoba lokho ehola for olwenziwa kangcono ngisho.

 

Idatha kanye nolwazi mayelana idatha Ikhasimende lingase ziyobuthelwa ngezindlela eziningi kodwa izinhlelo design criteria ibalulekile:

– Ukufinyelela Managementâ € ™ s ulwazi kumele kube lula neqondile;

– Izindleko zolwazi kufanele sakugcina;

– Data ukubuthana kufanele kube ngegalelo ongaphakeme;

– Data ukubuthana sibe khona njalo futhi okuqhubekayo.

 

Izingxenye a MKIS lwama-computer

 

– A ibhange idatha izogcina idatha;

– A Uhlelo kwezibalo izogcina izinhlelo zokwenza computations;

– A ibhange model izogcina marketing models yokuhlela kanye nokuhlaziywa;

– A ukubonisa iyunithi kuzovumela umsebenzisi ukuxhumana ne MKIS.