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New answer to “”What is the biggest mistake that a big company has made?””
What is the biggest mistake that a big company has made?
Abdi Ismail Aabi
Abdi Ismail Aabi, History enthusiast | Conformist | Mechanical Engineering Major
Nike vs Adidas In 1984, Michael Jordan who was a young rising superstar at the time signed a contract with Nike after Adidas failed to sign the rookie. As many sports experts predicted, the Air Jordan generated billions of dollars for Nike even after he retired while Adidas declined. This may not seem a mistake to some of you, but as someone who follows sports on a daily basis, this is the biggest mistake made by Adidas.
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What is the biggest mistake that a big company has made?
Shoaib Mahmud, Business Consultant
It’s a fact of life that people make mistakes. Even me, and I’m awesome. However, whenever we’re facing a big screwup we’ve made or dealing with the repercussions of another error, it’s easy to forget that mistakes are a part of life. Fortunately, for most people, our greatest mistakes on the job are minuscule compared to some of the biggest blunders in business history. It’s even comforting to know that some of the richest people in the world have made costly errors but went on to accomplish great things. Here are eight of the biggest and costliest mistakes in business history. 1. Excite could have bought Google for less than $1 million. Back in 1999, Excite was the No. 2 search engine and Google was the new kid on the block. Larry Page offered to sell Google to Excite for $750,000 (though with the stipulation that Excite would replace their technology with Google Search tech). There are several possible explanations for why Excite made this choice, but the end result is clear. Excite was eventually bought by Ask-com – What’s Your Question?, which has a less than 2 percent share of the search market. Google has more than 60 percent of the U.S. search market share and much larger share worldwide. And Google has more than $130 billion in assets, so it’s worth more than 173,333 times what Excite would have paid for it. 2. Daimler-Benz loses $20 billion on Chrysler. Though Chrysler has always been one of the big three automakers in the U.S., it has had trouble establishing an international presence. Daimler-Benz (i.e. Mercedes) saw an opportunity here and merged with Chrysler at a cost of $30.7 billion in 1998. This didn’t work out as planned. Though it was a theoretical 50/50 split, Chrysler sales made up less than a third of revenue for the merged company in 2006. In the end, Daimler-Benz decided it was better off without Chrysler and sold 80 percent of its stake in 2007 for $7.4 billion. This unhappy trip down merger lane cost Daimler-Benz over $20 billion. 3. Kodak has the first digital camera back in 1977. Whenever technology changes the landscape of an industry, there are some businesses that adapt and thrive and others that continue doing the old thing until it’s too late. For Kodak, who fell from grace due to the advent of digital camera, the situation is a little different. Kodak filed a patent for one of the first digital cameras (one that used a magnetic cassette to store images of about 100kb) back in 1977. However, Kodak made so much money on film, it didn’t introduce the technology at the time to the public. Kodak continued its focus on traditional film cameras even when it was clear the market was moving to digital. When it finally got into the digital market, Kodak was selling cameras at a loss and still couldn’t make strong gains against other manufacturers who had been producing digitals for years. 4. News Corp has a Myspace meltdown. In a world dominated by social media, it’s strange that Myspace, one of the grandaddies of all social media sites, is hardly on the radar. To just say that it got beat by Facebook is oversimplifying the issue, since many platforms currently co-exist with Facebook. While MySpace was still on the rise, in 2005, News Corp bought it, paying $580 million for the social media site. But News Corp managed it badly. The first few years were good and the value of Myspace was estimated at $12 billion in 2008. Three years later, Myspace declined dramatically. It failed to adapt and change with the times and people passed it by for other social networking experiences. In 2011, News Corp sold MySpace for just $35 million, according to some estimates. 5. Blockbuster turns down multiple offers to buy Netflix. It can be hard for some to imagine now, but there was a time when video rental stores like Blockbuster Video were a regular part of your weekend plans. Online video streaming services like Netflix and small kiosk-based rental systems like Redbox destroyed the old video rental business model. Blockbuster came to the party late, even though it got an early invite. In 2000, Netflix proposed that it would handle Blockbuster’s online component for it, and Blockbuster could host its in-store component (thus eliminating the need for mailed DVDs). According to an interview with former Netflix CFO Barry McCarthy, “”They just about laughed us out of their office.”” Blockbuster went belly up and Netflix went on to thrive. And since Netflix is behind such shows as House of Cards, Orange is the New Black, and Daredevil, I’d argue the world is a better place because of Blockbuster’s blunder. 6. Grade-school math error costs NASA $125 million. Decimals and fractions cause headaches for many school children, and once, they even stymied some of the greatest minds in the country. In 1999, a Mars orbiter that Lockheed Martin designed for NASA was lost in space due to a simple error where the engineers at Lockheed used english measurements while the NASA team used metric ones. The mismatch led to a formation on the $125 million craft malfunctioning and the probe being lost. Though it was unusual for Lockheed to use english measurements for a NASA design (since NASA has stipulated using metric measures for many years), there were still numerous occasions where the error should have been caught and wasn’t. 7. Quaker loses more than $1 Billion on Snapple. You can still find Snapple beverages at most stores, but in the 90s, Snapple was a huge hit at small retailers. Quaker thought it could make billions by buying the company and getting the product into more stores. Quaker paid $1.7 billion for Snapple, but its plans didn’t work as hoped. Other beverage makers had noticed Snapple’s rise (and the amount Quaker was willing to pay for it) and they weren’t going to stand idly by while Quaker cornered the fruity-drink-in-a-bottle market. With companies like Coca Cola developing Fruitopia in 1994 and the creation of SoBe in 1996, Snapple didn’t turn out to be as profitable as Quaker had hoped. In the end, Quaker sold Snapple for just $300 million to Triac in 1997. Three years later, Triac sold Snapple to Cadbury Schweppes for $1.43 billion (to be fair, Cadbury got more than just Snapple). “”‹8. Out-of-control controlled burn razes 48,000 acres in New Mexico. In order to prevent wildfires from spreading too quickly, fire departments and forestry agencies use controlled burns to remove potential fuel. This went horribly wrong in May 2000, when a controlled burn in New Mexico got out of hand. The Cerro Grande Fire started as a plan to mitigate some of the wildfire risk at the Bandelier National Monument. The conditions that made the burn a seemingly good idea led to the fire spreading. In the end, 48,000 acres of land were burned, including the homes of 400 families. Though officials were trying to preserve the monument, their mistake was costly. The GAO estimated the damages from the blaze at around $1 billion. These are some monumentally large and costly mistakes, but many of the companies and organizations involved are still around and in some cases thriving. It’s a reminder that rises and falls are a part of business and life in general. As the old saying goes, “”Success is going from failure to failure without losing your enthusiasm.”” For some business mistakes you should try to avoid, read this article on four common WordPress errors that businesses make.
– PETER ROESLER
8 of the Biggest Business Mistakes in History
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